The information provided below was driven by the following zip codes: 33062, 33308, 33306, 33304, 33305, 33301, 33316.
How many people live in the defined study area?
Currently, there are 118,951 persons residing in the defined study area. This represents an increase of 8,271 or 7.5% since 2000. During the same period of time, the U.S. as a whole grew by 15.5%. (see page 4 of full report)
Is the population in this area projected to grow?
Yes, between 2017 and 2022, the population is projected to increase by 5.9% or 7,019 additional persons. During the same period, the U.S. population is projected to grow by 3.8%. (see page 4 of full report)
How much lifestyle diversity is represented?
The lifestyle diversity in the area is somewhat high with 29 of the 50 U.S. Lifestyles segments represented. The top individual segment is Educated New Starters representing 57.8% of all households. (see pages 13 and 14 of full report)
How do racial or ethnic groups contribute to diversity in this area?
Based upon the total number of different groups present, the racial/ethnic diversity in the area is very high. Among individual groups, Anglos represent 76.8% of the population and all other racial/ethnic groups make up just 23.2% which is well below the national average of 39%. The largest of these groups, Hispanics/Latinos, accounts for 12.9% of the total population. Hispanics/Latinos are also projected to be the fastest growing group increasing by 21.2% between 2017 and 2022. (see pages 4 and 7 of full report)
What are the major generational groups represented?
The largest age group in terms of numbers is Survivors (age 36 to 56) comprised of 36,316 persons or 30.5% of the total population in the area. Builders (age 93 and up) make up 0.4% of the population which compared to a national average of 0.2% makes them the most over-represented group in the area. (see page 4 of full report)
Overall, how traditional are the family structures?
The area can be described as very non-traditional due to the below average presence of married persons and two-parent families. (see page 6 of full report)
How educated are the adults?
Based upon the number of years completed and college enrollment, the overall education level in the area is somewhat high. While 93.0% of the population aged 25 and over have graduated from high school as compared to the national average of 86.6%, college graduates account for 45.5% of those over 25 in the area versus 29.6% in the U.S. (see page 8 of full report)
Which household concerns are unusually high in the area?
Concerns which are likely to exceed the national average include: Finding Companionship, Neighborhood Crime and Safety, Satisfying Job/Career, Finding Life Direction, Social Injustice and Racial/Ethnic Prejudice. (see page 16 of full report)
What is the likely faith receptivity?
Overall, the likely faith involvement level and preference for historic Christian religious affiliations is somewhat low when compared to national averages. (see page 15 of full report)
What is the likely giving potential in the area?
Based upon the average household income of $99,399 per year and the likely contribution behavior in the area, the overall religious giving potential can be described as somewhat high. (see page 4 and 17 of full report)